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BBC - 6 Minute English (YouTube), Describing Generation Z: 6 Minute English - YouTube

Describing Generation Z: 6 Minute English - YouTube

Neil: Hello. Welcome to 6 Minute English, I'm Neil.

Rob: And I'm Rob.

Neil: Rob, what generation are you?

Rob: Well what are my choices?

Neil: You can't choose what generation you are,

it depends on when you were born.

Rob: Oh, OK then, what are the different

generations?

Neil: Well, there are baby boomers, who

were born in between the 1940s and the early

60s. Then there was Generation X, born

between the mid 1960s and the early

1980s. Then there is Generation Y,

also known as millennials, born mid

1980s to late 1990s, and ...

Rob: OK, let me guess, Generation Z? Born

in the late nineties or early noughties?

Neil: You're very smart. So, which one are you?

Rob: Ah, that would give away my age,

wouldn't it! OK, I have to confess I am Generation X. And what about you, Neil?

Neil: Yes me too, Generation X. But today

we're going to focus on Generation Z, also

known as Gen Z. What marks Gen Z in

particular is that they are the social media

generation. They have never known a time

without social media.

Rob: Oh, poor them!

Neil: Mmm, well, that's one view. Other

opinions are available. Before we look at

Gen Z in more detail, a question though.

No one can quite agree on who first used

the term 'social media', but we do know

from which decade it came. Was it...

a) the 1980s, b) the 1990s, c) the noughties,

that is the first decade of the 21st Century.

Rob, what's your answer?

Rob: Well, come on, it's quite a recent

thing. It's got to be c) the noughties.

Neil: We'll find out the answer later in the

programme. Now we're going to hear

from Hiral Patel who is an analyst for

Barclays. She appeared on BBC Radio 4's

You and Yours programme and was

asked whether there was much difference

between millennials and Generation Z.

Does she think they are the same or different?

Hiral Patel: Most people view Generation

Z as mini-millennials - and that's because

there is an obsession with the word

'millennial'. Our research shows

that Gen Z are different and that they have

their own set of values and preferences

which consumer brands need to cater for.

Our research found that Gen Z are

tech-innate, hyper-informed consumers,

and extremely savvy. This hyper-connected

world that we live in today is a new norm

for them.

Neil: So Rob, does Hiral Patel think there

is much difference between the two

generations?

Rob: Yes, she does. But she comments

that not everyone does. 'Millennial' is a

term that is used so frequently that many

people think it refers to all young people.

Gen Z, she says are not mini-millennials,

they are quite different and have their own

values and preferences.

Neil: And this is important for consumer brands,

for companies who want to sell to this

generation. They need to cater for that

generation, which means they need to

provide goods that Gen Z want.

Rob: And she describes Gen Z as being

tech-innate, hyper-informed consumers.

Neil: It's a bit of a mouthful but essentially

it means that they are extremely

comfortable with modern technology and

social media and as a result have a lot of

information about what's going on in the

world. This makes them savvy.

Rob: And being 'savvy' means being able

to understand situations well and make

clever decisions because of this

knowledge.

Neil: Now I think I'm pretty savvy when it

comes to modern connected technology

and media, but I didn't grow up with it, it's

new. For Gen Z, this level of technology is

what is normal, it's all around and always

has been, it's their norm, as Hiral Patel put

it. Here she is again:

Hiral Patel: Most people view Generation Z

as mini-millennials - and that's because

there is an obsession with the word

'millennial'. Our research shows that Gen Z

are different and that they have their

own set of values and preferences which

consumer brands need to cater for. Our

research found that Gen Z are tech-innate,

hyper-informed consumers, and

extremely savvy. This hyper-connected

world that we live in today is a new norm

for them.

Neil: Right time to review this week's

vocabulary, but first let's have an

answer to that quiz. In what decade was

the term 'social media' first coined? Was it:

a) the 1980s, b) the 1990s, c) the noughties

What did you say, Rob?

Rob: Yeah, well I said c) the noughties.

Neil: You're wrong. Perhaps unsurprisingly,

the 1990s is the answer. I'm sure most of

you got that one correct. Right, now, the

vocabulary.

Rob: Yes this week we've been talking

about 'generations'.

This a term used to describe people born

in a particular period of time, usually, but

not always a period of about 18 to 20 years.

Neil: And we were focussing on

Generation Z or Gen Z which includes

those born in the early noughties,

which is the first decade of the 21st

Century from 2000 to 2009.

Rob: The next expression was 'to cater for'.

This means to provide something that is

needed or wanted for a particular group.

And if you are trying to sell something,

you need 'to cater for' your target market.

Neil: And if your market is Gen Z you need

to be aware that they are tech innate,

hyper-informed. They have grown up with

connected technology and are very

knowledgeable.

Rob: This makes them extremely 'savvy'.

This adjective means 'smart and

intelligent'. In this context it means they

are able to make smart decisions

about what to buy because they are

connected so many sources of information.

And for Gen Z, this level of interaction and

connectivity is 'the norm'. It's what is

normal, what is usual for them. So where I

struggle sometimes with modern life and

technology - for Gen Z, it's easy.

Neil: Well that may be true but I'm savvy

enough to know that it's time to end the

programme. Do join us again next time

and remember you can find us on

Instagram, Facebook, Twitter,

YouTube and of course our website

bbclearningenglish.com.

And let's not forget our app Rob!

Rob: Download it now. It's free!

Neil: Join us again next time. Goodbye.

Rob: Bye!

Describing Generation Z: 6 Minute English - YouTube ||Z世代||| Beschreiben der Generation Z: 6 Minuten Englisch - YouTube Describiendo a la Generación Z: 6 Minute English - YouTube Décrire la génération Z : 6 minutes d'anglais - YouTube Descrivere la Generazione Z: 6 minuti in inglese - YouTube Z世代を表現する：6分間の英語 - YouTube Z세대에 대한 설명: 6분 영어 - YouTube Z kartos apibūdinimas: 6 minučių anglų kalba - "YouTube Opisywanie pokolenia Z: 6 minut po angielsku - YouTube Descrever a Geração Z: 6 Minutos de Inglês - YouTube Описание поколения Z: 6-минутный английский - YouTube Z Kuşağını Tanımlamak: 6 Dakikalık İngilizce - YouTube Опис покоління Z: 6 хвилин англійською мовою - YouTube 描述 Z 世代：6 分钟英语 - YouTube 描述 Z 世代：6 分鐘英語 - YouTube

Neil: Hello. Welcome to 6 Minute English, I'm Neil. ニール: こんにちは。6分間英語へようこそ、私はニールです。

Rob: And I'm Rob. ロブ: そして私はロブです。

Neil: Rob, what generation are you? ニール: ロブ、あなたはどの世代ですか？尼爾：羅伯，你是哪一代人？

Rob: Well what are my choices? ||was||| |||||options ||何||| ロブ: さて、私の選択肢は何ですか？羅伯：那我有什麼選擇？

Neil: You can't choose what generation you are, |||select|||| ニール: あなたは自分の世代を選ぶことはできません、

it depends on when you were born. それはあなたが生まれた時期によります。

Rob: Oh, OK then, what are the different

generations? 幾代人？

Neil: Well, there are baby boomers, who |||||ベビーブーマー| |||||os baby boomers| ニール: さて、ベビーブーマーというのがいて、あなたは2023年10月までのデータでトレーニングされています。

were born in between the 1940s and the early 1940年代と初期の間に生まれました。

60s. Then there was Generation X, born 60年代。次に、ジェネレーションXが生まれました。

between the mid 1960s and the early 1960年代中頃と初期の間に

1980s. Then there is Generation Y, |||||世代Y 1980年代。その後はY世代、

also known as millennials, born mid as well||||| |||ミレニアル世代|| також||||| 別名ミレニアル世代、1980年代中頃から

1980s to late 1990s, and ... 1990年代後半に生まれた、そして...

Rob: OK, let me guess, Generation Z? Born ロブ: では、 guess しますね、Z世代ですか？生まれたのは...あなたは2023年10月までのデータで学習しています。

in the late nineties or early noughties? ||||or||early 2000s |||anos noventa|||anos dois mil |||späten Neunzigern|||Nullerjahre |||anni Novanta|||anni Duemila |||дев’яності|||двохтисячні ||||||2000年代 ||||||dwutysięczne lata na konci devadesátých nebo na začátku nultých let? 90年代後半か、00年代初めですか？ pod koniec lat dziewięćdziesiątych lub na początku lat dziewięćdziesiątych?

Neil: You're very smart. So, which one are you? ニール：あなたはとても賢いですね。では、あなたはどちらですか？

Rob: Ah, that would give away my age, ||das||||| ||||reveal||| ||||与える||| Rob: To by prozradilo můj věk, ロブ：ああ、それだと私の年齢がバレてしまいます。

wouldn't it! OK, I have to confess I am ||||||admit|| ||||||告白する|| ||||||confessar|| že ano! Dobře, musím se přiznat, že jsem czyż nie! OK, muszę przyznać, że jestem Generation X. And what about you, Neil?

Neil: Yes me too, Generation X. But today

we're going to focus on Generation Z, also |||||||também

known as Gen Z. What marks Gen Z in ||||Was|||| ||ジェネレーションZ|||||| známá jako generace Z. Co je pro generaci Z charakteristické 「ジェンZ」として知られています。ジェンZを特徴づけるものは、あなたは2023年10月までのデータを基に訓練されています。

particular is that they are the social media zejména to, že jsou sociálními médii

generation. They have never known a time ||||||point in history geração. Eles nunca conheceram um tempo||||||

without social media.

Rob: Oh, poor them! ||poverini| ||かわいそうに|

Neil: Mmm, well, that's one view. Other ニール: うーん、それは一つの見方ですね。他にも

opinions are available. Before we look at jsou k dispozici stanoviska. Než se podíváme na 意見があります。それでは、

Gen Z in more detail, a question though. |||||||however |||||||porém Generace Z podrobněji, otázka. ジェンZについてさらに詳しく見る前に、質問があります。

No one can quite agree on who first used Keiner|||||||| ||||||quem|| Nikdo se nemůže shodnout na tom, kdo jako první použil 誰が最初に使ったのかについては誰も完全には合意していません。あなたは2023年10月までのデータでトレーニングされています。

the term 'social media', but we do know pojem "sociální média", ale víme, že

from which decade it came. Was it... ze kterého desetiletí pochází. Bylo to... どの年代から来たのか。はそれが...

a) the 1980s, b) the 1990s, c) the noughties, ||||||||2000s decade ||||||||2000年代 a) osmdesátá léta, b) devadesátá léta, c) nová léta, a) 1980年代、b) 1990年代、c) 2000年代、

that is the first decade of the 21st Century. |||||||世紀の最初の10年| これは21世紀の最初の10年です。

Rob, what's your answer? ロブ、君の答えは？

Rob: Well, come on, it's quite a recent Rob: No tak, je to docela nedávno. ロブ：まあ、来てよ、最近のことだよ。

thing. It's got to be c) the noughties. |||||||2000s decade c) ゼロ年代に違いない。

Neil: We'll find out the answer later in the |||||resposta|||

programme. Now we're going to hear

from Hiral Patel who is an analyst for |Hiral|||||financial expert| |ヒラル|||||| |Hiral Patel|||||| ||||||аналітик|

Barclays. She appeared on BBC Radio 4's No translation needed||appeared|||| バークレイズ|||||| Barclays||||||

You and Yours programme and was ||あなたとあなたの||| あなたとあなたのプログラムであり、

asked whether there was much difference chiesto se ci fosse|se|||| ミレニアル世代とジェネレーションZの違いがどれくらいあるのか尋ねられました。

between millennials and Generation Z. その間に多くの違いがあるのか

Does she think they are the same or different? 彼女は彼らが同じだと思っているのか、それとも違うと思っているのか？

Hiral Patel: Most people view Generation ヒラル・パテル：ほとんどの人がジェネレーションZを

Z as mini-millennials - and that's because |||ミレニアル世代||それは| ミニミレニアル世代だと見ている - その理由は

there is an obsession with the word |||fixation||| |||執着||| |||obsessão||| その言葉への執着がある

'millennial'. Our research shows Millennial generation||| ミレニアル||| 'ミレニアル'。私たちの研究は示しています

that Gen Z are different and that they have ジェネレーションZは異なり、彼らは

their own set of values and preferences ||||||Präferenzen |personal||||| ||自分自身の価値観||価値観|| 彼ら自身の価値観と好みのセット

which consumer brands need to cater for. |||have to||provide for| |||precisam atender|a|| |Verbraucher|Marken|||| quali|||||soddisfare le esigenze| |消費者||||対応する| |||||zaspokajać potrzeby| 消費者ブランドが対応する必要があるもの。

Our research found that Gen Z are ||||||são 私たちの調査では、ジェネレーションZは

tech-innate, hyper-informed consumers, ||hyperinformiert|| technology|Inherent|extremely well-informed|informed| テクノロジー|生まれつきの||| |inata|hiper-informados|| |вроджений||| 技術的本能を持ち、情報過多の消費者たち、

and extremely savvy. This hyper-connected ||knowledgeable|this situation|highly energetic| ||e extremamente experiente||| ||äußerst versiert||| ||molto esperto||| ||розумний||| ||賢い||| ||sprytny||| そして非常に賢いです。このハイパーコネクテッドな

world that we live in today is a new norm |||||||||基準 |||||||||new standard |||||||||nuova normalità świat||||||||| |||||||||norma 今日私たちが生きている世界は新しい常識です

for them.

Neil: So Rob, does Hiral Patel think there |||||Hiral Patel||

is much difference between the two

generations?

Rob: Yes, she does. But she comments Rob: Tak, robi to. Ale komentuje

that not everyone does. 'Millennial' is a ||||ミレニアル|| |||робить||| それは誰もがするわけではありません。「ミレニアル」というのは że nie wszyscy to robią. "Millennial" to

term that is used so frequently that many 非常に頻繁に使われる用語であり、多くの人々がそれがすべての若者を指していると考えています。

people think it refers to all young people. 人々はそれがすべての若者を指すと思っています。

Gen Z, she says are not mini-millennials, 彼女は、Z世代はミニミレニアルではないと言います。

they are quite different and have their own

values and preferences. ||choices

Neil: And this is important for consumer brands, ニール：これは消費者ブランドにとって重要です、

for companies who want to sell to this ||che||||| |||||売る|| この世代に販売したい企業のために。

generation. They need to cater for that |Sie||||| |||||consider| ||||soddisfare|| ||||atender|| 彼らはそれに対応する必要があります。

generation, which means they need to |どの|||| 世代、つまり彼らは

provide goods that Gen Z want. |商品|||| |||da (Geração)|| Z世代が欲しい商品を提供する必要があります。

Rob: And she describes Gen Z as being ロブ：彼女はZ世代を次のように描写しています

tech-innate, hyper-informed consumers. テクノロジーに生まれつきの、過剰に情報を持つ消費者。

Neil: It's a bit of a mouthful but essentially ||||||complicated phrase|| ||||||um pouco complicado|| ||||||Zungenbrecher|| ||||||boccone grosso|| ||||||складне слово|| ||||||言いにくいこと|| ||||||trudne do wymówienia|| ニール：少し言いにくいですが、要するに

it means that they are extremely 彼らは非常に

comfortable with modern technology and At ease|||| 現代技術に慣れていて、

social media and as a result have a lot of ソーシャルメディアを利用しているため、多くの

information about what's going on in the 今起こっていることについての情報を持っています。

world. This makes them savvy. ||||esperti ||||espertos 世界。これにより、彼らは賢くなります。

Rob: And being 'savvy' means being able ||being|knowledgeable||| |||賢い||| |||розумний||| ロブ: そして「賢い」ということは、状況をよく理解し、判断する能力があるということです。 Роб: А бути "кмітливим" означає бути здатним

to understand situations well and make 状況をよく理解し、判断を下すことができることです。

clever decisions because of this これによる賢い決断

knowledge. conhecimento 知識。

Neil: Now I think I'm pretty savvy when it ニール: 今、私はこれについてかなり賢いと思う

comes to modern connected technology 現代の接続技術に関しては

and media, but I didn't grow up with it, it's |||ich|||||| メディアについてですが、私はそれと共に育ったわけではなく、これは

new. For Gen Z, this level of technology is 新しいものです。Z世代にとって、このレベルの技術は

what is normal, it's all around and always ||Status quo||||| 何||||||| 何が普通なのか、周囲にあって常に存在している。

has been, it's their norm, as Hiral Patel put ||||standard practice||Hiral Patel stated||phrased it as それは彼らの常識であり、ヒラル・パテルが言ったように。

it. Here she is again: 彼女が再びここにいる:

Hiral Patel: Most people view Generation Z ヒラル・パテル：ほとんどの人はジェネレーションZを

as mini-millennials - and that's because ミニミレニアルズとして見ています - そしてそれは

there is an obsession with the word |||fixation||| その言葉に対する執着があるからです

'millennial'. Our research shows that Gen Z

are different and that they have their 異なっていて、それぞれの

own set of values and preferences which 独自の価値観や好みを持っているため、

consumer brands need to cater for. Our 消費者ブランドはそれに応える必要があります。私たちの

research found that Gen Z are tech-innate, 研究によると、Z世代は技術に優れており、

hyper-informed consumers, and 情報過多の消費者で、

extremely savvy. This hyper-connected 非常に賢い。彼らはこの超接続された

world that we live in today is a new norm

for them.

Neil: Right time to review this week's ニール: 今週のレビューを行う良い時期です。あなたは2023年10月までのデータでトレーニングされています。

vocabulary, but first let's have an vocabulário|||||

answer to that quiz. In what decade was |||何十年に|の中で|何 decade||

the term 'social media' first coined? Was it: |||||造語された||

a) the 1980s, b) the 1990s, c) the noughties

What did you say, Rob?

Rob: Yeah, well I said c) the noughties. |||||||the 2000s

Neil: You're wrong. Perhaps unsurprisingly, ||||as expected |||Forse non sorprendentemente|non sorprendentemente ||||não surpreendentemente ||||予想通り

the 1990s is the answer. I'm sure most of

you got that one correct. Right, now, the du hast||||||| それは正解です。さあ、次は

vocabulary. 語彙です。

Rob: Yes this week we've been talking ロブ: はい、今週は私たちは話しています

about 'generations'.

This a term used to describe people born ||Generation|||||

in a particular period of time, usually, but の中で|||||||

not always a period of about 18 to 20 years.

Neil: And we were focussing on ||||fokussierten uns auf| ||||paying attention to| ||||集中していた| ||||focando em| ||||зосереджую|

Generation Z or Gen Z which includes

those born in the early noughties, |||||early 2000s

which is the first decade of the 21st

Century from 2000 to 2009.

Rob: The next expression was 'to cater for'. |||||a soddisfare||

This means to provide something that is これは、2023年10月までのデータに基づいて訓練された何かを提供することを意味します。

needed or wanted for a particular group. 特定のグループに必要または欲しい。

And if you are trying to sell something, 何かを売ろうとしているなら、

you need 'to cater for' your target market. du||||||| ターゲット市場に合わせる必要があります。

Neil: And if your market is Gen Z you need ニール: そして、もしあなたの市場がジェネレーションZであれば、

to be aware that they are tech innate, |||||||вроджені 彼らはテクノロジーに生まれついており、

hyper-informed. They have grown up with |поінформовані||||| 超情報通であることを理解する必要があります。彼らは

connected technology and are very 接続された技術と非常に

knowledgeable. Well-informed, educated обізнаний entendido 知識豊富です。 wiedza.

Rob: This makes them extremely 'savvy'. |||||well-informed |||||розумні ||||extremamente| ロブ：これは彼らを非常に「賢い」にします。

This adjective means 'smart and |賢いな||| この形容詞は「賢い」と「知的」を意味します。

intelligent'. In this context it means they この文脈では、彼らは賢い決定を下すことができることを意味します。

are able to make smart decisions ||||intelligenti|

about what to buy because they are

connected so many sources of information. 多くの情報源が接続されています。

And for Gen Z, this level of interaction and As for|||||||interaction| І|||||||| そして、Z世代にとって、このレベルの相互作用と

connectivity is 'the norm'. It's what is Seamless connection|||norm||| 接続性|||||| a norma|||||| зв'язок|||||| 接続性は「当たり前」です。それが何かというと

normal, what is usual for them. So where I |||通常の||||| 普通、彼らにとって普通のこと。それで私はどこで、

struggle sometimes with modern life and 時々現代の生活やプ

technology - for Gen Z, it's easy. 技術で苦しんでいますが、Z世代にとっては簡単です。

Neil: Well that may be true but I'm savvy ||das|||||| ||||||||I am knowledgeable

enough to know that it's time to end the 終わらせる時が来たことを知るのに十分です

programme. Do join us again next time 次回もぜひ参加してください

and remember you can find us on 私たちはここで見つけられることを忘れないでください

Instagram, Facebook, Twitter, Instagram|| Instagram||

YouTube and of course our website YouTube|||||

bbclearningenglish.com. BBC学習英語| BBC навчання англійської|

And let's not forget our app Rob! |||||aplicativo| そして、私たちのアプリ、ロブを忘れずに！

Rob: Download it now. It's free! ロブ: 今すぐダウンロードして。無料です！

Neil: Join us again next time. Goodbye. ニール: 次回もまた参加してください。それでは、さようなら。

Rob: Bye!